Friday 27 November 2020

Bottom of the League

This is the chart in Ofcom's latest annual report on the BBC that looks at public perceptions of impartiality, as highlighted by Broadcast:

The BBC is fond of cherry-picking opinion surveys when it comes to impartiality. They use them to defend themselves against criticism. But this one shows the BBC in 2019/20 as falling below Sky News, Channel 4 News, ITV and even Channel 5 when it comes to impartiality:

'Is impartial'
Sky News - 69%
Channel 4 News - 66%
ITV - 63%
Channel 5 - 61%
BBC TV - 58%

All of those figures might surprise you - they certainly surprised me, in that I wouldn't rate any of them as being that high on the impartiality front - but for the BBC to be bottom of the league, and behind Channel 5, must surely come as a heavy blow to the BBC.

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