I read a piece by Matthew Moore in The Times yesterday noting those ex-BBC folk at Ofcom's findings that the BBC is starting to lose support among its most loyal viewers and listeners - older viewers.
For the purposes of this blog though, it was the following which stood out for me:
Only 54 per cent of adults believe that the BBC provides impartial news and around 20 per cent rate the corporation badly for impartiality.
I must admit that I was surprised at those figures. Matthew thought they reflected badly on the BBC, but I found them unbelievably high (with the emphasis on 'unbelievably').
Even that dubious 54% wasn't high enough for the BBC evidently. I smiled on reading their own write-up. It didn't mention the impartiality findings at all, and just stuck to the identity stuff (as ever).
Today I read an interesting new angle on the Ofcom findings from Broadcast. Its headline reads Impartiality: BBC News slips below C5. It adds that the BBC is also now behind ITV and Sky News and Channel 4 too as far as public perceptions of impartiality go.
Crikey! Goodness knows how to unravel those findings!