Augmented reality

I smiled at Shaun Ley's BH plug for The World This Weekend this morning. 

He was talking about why four-fifths of the people who downloaded Pokemon Go have already given up playing the game. "I've been off on a Pokemon hunt in the world of augmented reality to find out", he said, before adding, "I suppose that sort of sums up this place, doesn't it?" 

I suppose it does Shaun. And like Pokemon Go, the BBC's "augmented reality" seems to be losing popularity too (especially among the young).