Why is it you can’t move for women’s football coverage on the BBC website despite only an avg of 2K fans attending each game, Vs 40K with men’s Premier League?You see something like Chelsea 10-0 Arsenal and think whaaatt, better check that out and then oh, double hat-trick by Sarah Smythe.It is the political imposition of the BBC on a mission to ‘correct’ the patriarchy, and that a fair world would be same wages & attendance for men & women’s sport, which will never happen purely bc most ppl prefer the spectacle in seeing the physically best athletes compete.Man Utd women’s sell tickets starting from £3. Avg attendance 1,891. Men’s tickets start from £98. Avg attendance 75,000. don’t know but I’m pretty sure this isn’t just sexism at play here.The BBC’s “50:50 The Equality Project” (fwd by Tim Davie) aims to “better reflect the world around us”. They have 670 teams across the BBC using a data monitoring methodology that “monitor the number of men and women in their content to set benchmarks and track their progress”.“In 2020, 27 Sport programmes began piloting the monitoring of their coverage of sporting events, from Premier League Football to Athletics. They are working towards equal representation of reporters, commentators, athletes and other contributors”. So there you have it.June Sarpong - Director of Creative Diversity (salary £267,000) - “I raise up my voice - not so that I can shout, but so that those without a voice can be heard”. We are paying for this garbage.Sarpong is part-time (3 days/wk, full time salary equiv. £445k) and her job so exhausting it leaves her free to rake in thousands more from book deals, corporate speaking events and her work as a diversity ambassador on the board of fashion firm Burberry.In 2021 she said “there are benefits even if you come from a low income and you're white. You're never judged on your race” But her stated goal is “equal representation of reporters, commentators, athletes and other contributors”. She is de facto judging people on their race.The 50:50 project's ambitions don't stop with the BBC. 100 outside orgs have signed up incl "public and private media, academia, public relations, law and corporations". June is "struck by 50:50’s simplicity and how it diversifies voice through something as simple as counting".Affirmative action is now routine at the BBC, where this manifestation of identity politics is going to upset a lot of people. Kuenssberg and Andrew Marr’s replacement will come from an all-female shortlist.
Saturday, 19 March 2022
50:50
Monday, 3 January 2022
“In your own best interests, for heaven’s sake, shut up”
| June Sarpong, wearing whiteface |
The Telegraph has been looking at the exhibits in the BBC's centennial commemorations, including a letter about The Black and White Minstrel Show [which ran from 1958 to 1978].
The letter was sent by chief assistant to the director-general Oliver Whitley to Barrie Thorne, the BBC’s chief accountant, and dealt with concerns about the programme by saying:
The best advice that could be given to coloured people by their friends would be: ‘On this issue, we can see your point, but in your own best interests, for heaven’s sake, shut up.’
Times change and issues come and go, but - in honour of Clive and Marianna - maybe “In your own best interests, for heaven’s sake, shut up” should become the BBC's new motto for the corporation's second century?
Saturday, 4 September 2021
June Sarpong's salary
Looking back again....
It was a year ago, in September 2020, that we posted about the then mystery surrounding the salary of June Sarpong, the BBC's first Director of Creative Diversity.
At that stage she'd been employed by the BBC for some 10 months but her salary was unknown. Her official BBC page at the time read ''June Sarpong's annual remuneration will the published shortly''.
Of course, it's become common knowledge since the BBC published its annual report in July this year that June Sarpong, the BBC's part-time Director of Creative Diversity, earns £267,000 for three days work per week - far more than the Prime Minister. The revelation has provoked widespread consternation and controversy.
There's something else though, and it happened between last September and this July. I half-saw at the time something, somewhere, about it being revealed that she was earning quite a lot less than £100K from a BBC job and have confirmed that now via the Wayback Machine.
This has a snapshot of her official page from 24 December 2020 and reads ''Annual remuneration as of April 2020: £75,000'', something I presume it continued to say till this July.
Part-time BBC diversity supremo June Sarpong is still busy with business in the rest of her week. She's got a new company, called Womanly, set up in March, with four trademarks registered in May last year.In May, she registered a trademark for The Africa Company, to be used with toiletries, cleaning products, food supplements and vitamins, tea, coffee, food products, beer and non-alcoholic beverages, and an online e-commerce platform. In July came a trademark for Kente Cola, seeking registration for non-alcoholic beverages.
Saturday, 26 December 2020
Boxing Day matters
Hope you had a lovely Christmas Day. Thank you for keeping the blog so well-fed with comments. There's been a lot going on, hasn't there?
*******
1. Yes, BBC newsreaders on BBC Radio 4 really are repeatedly saying "France has confirmed its first case of the new variant of coronavirus which originated in the UK" this morning - which is poorly-worded at best, and 'fake news' at worst. The BBC has previously acknowledged that the variant may well have originated outside the UK and merely been detected here first by our well-equipped scientists. At least they're not calling it "the English virus"...yet.
2. Watching the BBC Reality Check correspondent Chris Morris making countless appearance on the BBC News Channel on Christmas Eve made me think of 'Why the long face?' jokes, usually made about horses. Chris had a long face on all day. After all his endless scaremongering 'on behalf of reality' over the years, here was the thing he had been so relentless down on for years coming to fruition, against all his gloomy predictions. Never was a long face more easily explained. His misery later got translated into a very negative piece on the BBC News website containing plenty more gloom. He's still carrying on regardless, and will be allowed to do so by the BBC.
3. I read recently that June Sarpong OBE, the BBC's part-time diversity chief, has recently been made a trustee of the Donmar Warehouse. Her irresistible, seemingly limitless rise continues. Despite that she's talking about "the unfairness baked into our system" in Daily Telegraph today and using the highly divisive phrase "white privilege":
I don’t for a single second say that all white people are privileged. Of course not. But there are benefits even if you come from a low income and you’re white. You’re never judged on your race. You may be discriminated against because of class, you may be discriminated against because of your age, you may be discriminated against because of gender, size, etc, but you will never be discriminated against because of your race and that in itself feeds into the concept of white privilege.
On the big issue of black history, I'd have preferred to hear Lewis Hamilton challenged by a critic, than in conversation with the like minded David Olusoga. He could easily have dealt with it.
5. Returning to the theme of an earlier post which listed the recent questions put by BBC Politics reporters at the Downing Street press conferences and found that they were remarkably consistent in the pushing the 'The Government is not acting fast enough or hard enough' line over coronavirus, well, the last one before Christmas brought a double dose of that from BBC political correspondent Leila Nathoo. This is what she asked Matt Hancock & Co:
23 Dec: LEILA NATHOO, BBC: You've just said when it comes to coronavirus that it's better to act sooner but the Prime Minister said on Saturday that the new strain was present across the country, your chief scientific advisor said on Monday that it wasn't possible to stop it spreading beyond the South East. and you're only announcing today the widening of Tier 4 within the South East and East of England and only from Boxing Day. Haven't you wasted valuable time in trying to get ahead of the new strain of the virus? And if I may to Dr Harries, you talked about yet another more transmissible strain being identified from South Africa. How confident are you that the new four-tier system is strong enough to tackle that?
Wonder how many tiers would satisfy the BBC?
Friday, 11 September 2020
June Is Apparently Bustin' Out All Over
I've been reading John Smith's recent fascinating TCW piece about what he sees as 'the next BBC scandal', concerning the BBC’s first-ever Director of Creative Diversity, June Sarpong - a woman who, by John's account, puts even Naga Munchetty to shame when it comes to 'outside activities'.
The particularly striking thing, as far as I'm concerned, is that her wage hasn't been made public:
However, in a move that’s hard to imagine any other publicly-funded organisation agreeing to, her salary remains under wraps. Unlike the pay of every other BBC executive in the country, Sarpong’s wage has not been published.
She was appointed in November last year, so we're now so 10 months on and we've still not been told what it is.
This is what it says on her official BBC page right now:
And YOU repeated that 20% over-representation target in your otherwise largely sensible welcome speech, thus re-committing the BBC to aim for a 20% target for BAME representation on the BBC, despite the BBC already being over-represented and the BAME population being presently just 13% of the population.
Wednesday, 8 January 2020
June wants diversity to bust out all over
"Britain is changing. It’s about time the media did too"— BBC Press Office (@bbcpress) January 7, 2020
Read @junesarpong's blog post as the first Director of Creative Diversity at the BBC, at @HuffPost >> https://t.co/qgXTHeGs7N pic.twitter.com/26QwyTzab2
Here's Jon Holbrook of Spiked's reaction:
June Sarpong a “dark skinned black woman” (her words) who is the BBC’s Director of Creative Diversity wants to promote ideas & people on the basis of diversity, not merit. She’ll hasten the BBC’s demise (eg Dr Who), whilst being cheered on by woke Guardianistas.
Thursday, 10 October 2019
Creative Diversity and the back-of-beyond
"The liberal echo chamber in which these people exist, which has been revealed by countless reports as well as in the baleful comments from departing staffers such as John Humphrys, Michael Buerk, John Sergeant, Robin Aitken and so on, is at last being challenged! "
“explores one of the library's most valuable manuscripts, the Violin Concerto No. 1 in G minor, Op. 26 by Max Bruch. With her is the internationally acclaimed Violinist Joshua Bell and the music scholar Michael Beckerman of New York University, along with the Morgan's head of Music Manuscripts Fran Barulich.”
Saturday, 5 October 2019
W1A
How very W1A for the BBC to appoint a Director of Creative Diversity!
🆕 @JuneSarpong appointed BBC's Director of Creative Diversity: https://t.co/VVxgrOKcc7 pic.twitter.com/7Q18BJqb53— BBC Press Office (@bbcpress) October 4, 2019
How very BBC though for her also to be an arch-Remainer! How about another new role: BBC Director for Diversity of Opinion?

