I've a free evening tonight, so I might watch GB News at 7pm when Nigel Farage interviews Donald Trump for a whole two hours.
As you'd expect, certain BBC types aren't feeling particularly unemotional or impartial about it.
Within the last hour, the BBC's impartial World Affairs Editor John Simpson - someone who will never in a millennium of Mondays wish GB News well, or ever think a single pleasant thought about either Nigel Farage or Donald Trump - has taken to Twitter to sneer:
Before the hype that will no doubt follow Nigel Farage's interview with Donald Trump on GB News in some sections of the press, a quick reminder of the latest BARB viewing figures: BBC News 149,200. Sky 72,500. GBN 17,500.
Will he be watching though?