...and, in the light of the previous post, I've just clicked on the BBC News website and found that the 'most read' and 'most shared' article is Nigel Farage defends breastfeeding comments amid row in which our Nigel "insists" on this and that, and is "criticised" by all and sundry - i.e presisely the sort of piece those YouGov respondents might have had in mind.
So (as we scientists say) what is all that 'reading' and 'sharing' about then?
Well, a clue might be provided by the Comments section beneath the BBC article.
Click on the 'Highest Rated' and you'll see all manner of people slagging off the media/the BBC for using this against UKIP and saying that Nigel has a point.
The public were clearly very excited by this story. The article has 1,143 comments.
However, in a short space of time [considerably less than 24 hours] the BBC moderators declared, "This entry is now closed for comments", so 1,143 comments will be all that the BBC allows.
The BBC News website is, it seems, unwilling to let its readers continue publicly breastfeeding their views on this article. The British public, pace YouGov, will doubtless draw their own conclusions.