I’ve never watched ITV in the morning before, but I have seen Piers Morgan on other programmes and I’m aware of his reputation so I sort of know what he’s like. I remember seeing Susanna Reid quite a while ago, hosting one of the BBC’s Sunday Morning shows. They're both assholes in their own way, but controversialist Piers Morgan has his uses and Susanna probably has nice legs, so I can understand why ITV employs them in the dog eat dog scramble for ratings and advertising revenue.
A member of this household alerted me to it. I hope it will be on YouTube soon. In the meantime, the tabloids have picked it up, and so has the Telegraph. Twitter is ablaze. (link temporarily unavailable)
And now, it IS on YouTube. Enjoy.
"Was lost, but now is found"