BBC Thinking

Co-host Tina Daheley

The Sunday Times reports that BBC Radio 4 is launching a "bite-size Today podcast" to attract a young audience. Naturally, in the usual way of BBC thinking, the key to doing so appears to be to make the team involved as 'diverse' as possible:

And guess whose brainchild it is? Yes, James Purnell, the BBC's middle-aged, white, male director of radio and education.

P.S. Former Labour minister James Purnell had this to say about the thinking behind the new podcast:

Fake news spreads like a virus across social media and the trust audiences have in radio is a potent weapons against it.