There's a sharp difference of emphasis between certain media outlets concerning the changes to the tax system which come into effect today.
The most striking difference is between the main articles on the Sky News website and the BBC News website.
The obvious contrast is the way the BBC places a strong emphasis on one particular element of the tax reforms - the abolition of the top rate of tax for higher earners. Their headline, the opening paragraphs and the closing section all concentrate on that drop from 50% to 45%.
Sky News, in contrast, chooses a more general headline than the BBC and places its emphasis (though much less strongly) on the rise in individual personal allowances to £9,440, which will particularly benefit lower earners.
In the BBC account, that rise to £9,440 is relegated to a single paragraph (paragraph 6). The Sky News account relegates the fall in the top rate of tax to a single paragraph (paragraph 4), but it also mentions it prominently in its sub-headline.
The contrast in focus is a striking one, isn't it?
I can imagine that coalition ministers will be happier with Sky's sense of priorities while Labour are sure to much happier with the BBC's sense of priorities, as Labour are also making the fall in the top rate of tax their main focus of attack (while not talking much about the rise in personal allowances).
Please take a read for yourselves below.
Incidentally, there's also a telling contrast in focus between the Telegraph and the Guardian.
The Guardian, wearing its 'Guardian goggles', goes for a spot of banker-bashing:
Tax cut saves bankers £54k a year Labour party figures show 643 bankers will get combined tax cut worth £34.6mThe Telegraph, presumably wearing its 'Telegraph goggles', focuses on the concerns of small businesses over red tape:
Chaos over biggest employment tax shake-up in 70 years Businesses and families are heading into a “nightmare” today, amid fears that the biggest employment tax shake-up in 70 years will ensnare companies in red tape.
Anyhow, back to the contrast between the BBC and Sky: