While watching yesterday's BBC One News at Six, Patrick O'Flynn took to Twitter to make a point that from the response clearly echoed with a lot of people:
Have we become so desensitised to knife crime that the murder of a 12-year-old girl by other children doesn't even lead the news?
The story of the murder of Ava White in Liverpool and the arrest of four boys - one aged 13, two aged 14 and one aged 15 - on suspicion of murder was reported 12 minutes into the bulletin.
My first thought was to remember the murder of Jamie Bulger and how that haunted our memories for many years. Events of this kind were so rare they shocked the nation and the media dwelt on them at length. Now, with rare exceptions, they just seem to pass by.
Indeed, by the time BBC One's News at Ten was broadcast yesterday the story had fallen even further away from being a main story, being reported 24 minutes into the bulletin.
Update 14:20: The murder of Ava White is still a top story on the Sky News, ITV News and GB News websites. It's nowhere to be seen though on the BBC News website home page.
Update 15:50: The story is back on the BBC News website home page. A new article appeared an hour ago headlined Ava White: Police release image of van after girl stabbed to death. 'The occupants are in no way suspected of being involved in Ava's death'', according to the police.
Were the BBC shamed into making it headline news again?