This morning's Today programme found Sarah Montague among those blue remembered hills of Shropshire talking farming, Brexit and the general election.
The main theme, which Sarah pursued as doggedly as A.E. Housman's Shropshire Lad pursued death, was the effect the loss of EU subsidies will have on UK farming.
And she kept on talking about it being "EU funding".
At no point did Sarah remind her listeners that this "EU money", apparently keeping UK farming afloat, ultimately came from UK contributions and that UK contributions to the EU's farming budget have been considerably larger than the amount we get back from the EU. So it's been us funding them, farming-wise, for years - not them funding us.