According to The Sunday Telegraph, Rupert Murdoch is launching an ad-free, opinion-led rival to BBC Radio 4 in the coming months, a DAB channel called Times Radio.
The paper calls it "an attack on the vulnerable BBC" and says the new radio station is "designed to threaten Radio 4".
Sounds good to me. An alternative to the "endless fugue of misery and victimhood" that is today's Radio 4 is sorely needed.
Will Rod Liddle host a rival breakfast show to Today? Will Libby Purves's Midweek be reborn? Will the Times's excellent media correspondent Matthew Moore present a counterpart to Amol Rajan's Media Show?