The BBC Press Office has been eager to promote a poll which it commissioned from Ipsos Mori - and one of its findings in particular:
Of course that slide is the most dramatic-looking. Others, however, are less dramatic:
That said, both are excellent news for the BBC. Over 7 out of 10 here say that they trust the BBC as a news source and well over half say that go to the BBC first for trustworthy news.
Can you believe it? After all our hard work and people still trust the BBC!
Well anyhow, I'm off for a long lie-down with a very large bottle of gin. For some reason, the words of Honest Abe are springing to mind: You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. It's a nice positive thought to cling on to. How true it is I'm not sure.
Meanwhile, just for the sake of it, here's another reaction to the BBC Press Office from an eminently fair-minded-sounding individual on Twitter: