So Rona Fairhead is set to replace Chris Patten as chair of the BBC Trust.
Needless to say, plenty of people who know nothing about her are already scouring her biographical details and rushing to judgement rather than waiting to see how she gets on.
I've seen her denounced as a lefty for being associated with the 'left-wing' Financial Times, "a safe Tory" for having a husband who served as a Conservative councillor, a fully-paid-up member of the hive, "Oxbridge", a "parasite", "another bloody woman", a "sleazy" banker, "one of the most accomplished political brown-nosers of her generation", etc...
To help you think up some smears of your own here's a quick run-down of some of things we already know about her. Fire away!
- She's a former chief executive of the Financial Times
- She's a former non-executive director of the Economist Group,
- She's a non-executive director of the bank HSBC
- She's a non-executive director of the PepsiCo
- She worked at chemicals group ICI and engineering firm Bombardier
- She went to Cambridge University
- She has a master's degree from the Harvard Business School
- She started her career with Bain & Co and Morgan Stanley
- Her husband is a director of the private equity firm Campbell Lutyens and a former Tory councillor in Kensington and Chelsea
- She is one of the coalition government’s business ambassadors
- She also a director at the Cabinet Office, advising the civil service minister Francis Maude
- She's a mother-of-three
- She enjoys skiing, scuba diving and flying