Circles within circles within circles

Long-term readers will recall that the BBC, for its landmark impartiality reports, called on Cardiff University to do its contents analyses. 

The various far-lefties and ex-BBC types in the mighty Media department there duly declared the BBC to be broadly impartial but too pro-EU, too pro-business, too pro-Conservative etc. 

We slammed Cardiff's surveys for sampling far too little output, and for limiting that even further to just parts of the Today programme over a single week - one-and-a-half-hours of the programme rather than the entire three hours.

Ah, well, we've got Ofcom now. 

They're looking into the BBC with fresh eyes. 

But, just as most of the Ofcom folk have had links to the BBC, so we now learn, Ofcom's own reports are drawing on content analyses from....

yes...

...Cardiff University. 

Yes, I know. You couldn't make it up. 

And, yes, though they covered three weeks this time (still far from enough), they's still continuing to sample just parts of the Today programme rather than whole editions. 

And this time it's even worse, because rather than examinng half of each edition they're they're looking at just one hour now of each three hour edition (and no Saturdays). 

Why? Because it was "beyond their resources" to to do more! (I kid you not.)

Yes, I know. You still couldn't make it up.

I wouldn't ever automatically trust any findings they come up with.