Saturday, 3 November 2018

A Question and Two Answers


You may have noticed that BBC radio is now called BBC Sounds. But why? Well...
Jenny Eclair: What is BBC Sounds please and how does it differ from BBC radio?
Hugh Bonneville: It’s a good question, Jenny, and we’re glad you’ve asked it. Part of our More of Less initiative, BBC Sounds is a condensation of BBC Radio and BBC Noise, which in 2020 will be repurposed as BBC Echo - a great big empty hall, probably in Kidderminster.
Liz Kershaw: So this is the thing Jenny. The thing is it's a rebrand to clarify the offer to the end user focusing on the product rather than the platform. 
I think Liz in particular must have been eavesdropping on James Purnell.

4 comments:

  1. Is there to be a BBC White Noise, or will Dykists nix that?

    Maybe... Noize of Color?

    At least Kidderminster will see a growth in artisanal coffee shops.

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  2. Was Liz Kershaw joking there or was that serious? Good heavens if it was.

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    Replies
    1. She was joking, thank goodness. She really doesn't like BBC managementspeak.

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    2. Phew...that's a relief. I don't listen to her so had no idea how she is.

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