Richard Sambrook, Director of the Centre of Journalism at Cardiff University, was, as regular readers will know, previously Head of Newsgathering for the BBC.
He now heads a media department which, as regular readers will also know, both the BBC and Ofcom rely on to analyse the BBC's output for things like bias, and which produces reports that often seem to perform somersaults and loop-the-loops in the face of reality.
Well, here's the great man engaging in a Twitter chat today with Samira Ahmed's predecessor as host of the BBC's 'hold-us-to-account' Newswatch, Raymond Snoddy:
Dick Sambrook: The fake factcheck, dodgy video edits, false opposition websites - The Tories are taking deceiving the public and active disinformation to new lows in this campaign. At some stage they will pay a price.
Ray Snotty: Sooner rather than later I hope.
Dick Sambrook: Its [sic] the most cynical campaign I've seen - and we've weeks to go!
Ray Snotty: The only thing journalists can do is to continue to call out the lies - but as with Trump this natural optimist is pessimistic that the public is listening.
Dick Sambrook: Agree Ray. The question for those fuelling the collapse of trust and mushrooming of cynicism is - after the entire house has burned to the ground, what do you do the next day?
Ray Snotty: That's deep the only "solution" is to continue to engage however long it takes. BBC chairman slightly started at VoL&V [the pro-BBC Voice of the Listener and Viewer] yesterday that normal "friends of the BBC" are concerned at where the current line is drawn. Enemies from the centre for first time.
The people traditionally presented by the BBC are those worthy of holding them to account aren't exactly reassuring me here about their own impartiality.